Using Stratigens to inform your Real Estate and Location Strategy
What’s the problem?
People are re-thinking where and how they work, and skills are becoming available in new places and will be accessed in new ways. Remote work has had far reaching implications on our workforce and on our approach to real estate. And the changing environment means targeted action on carbon footprint of a company is no longer about being socially aware, it’s a necessity for the environment and for talent attraction.
Companies are now reconsidering the best locations for their workforce.
What can organisations do to address these challenges?
Whether growing their real estate footprint, entering new markets, or consolidating, leaders need to understand the infrastructure to support working in a different way. Understanding the key social, economic, and geographic factors of a workplace location is fundamental to delivering long term business success.
Businesses success relies on having the right people, in the right place, at the right time and at the right cost. So, location data must be married with data around the workforce – the market intensity, availability of skills, local diversity mix as well as the cost of office space, infrastructure, internet speed, commuter times, the availability of co working spaces and how innovative a place is.
Understanding the carbon footprint of locations is easy to do, the data is available. But without marrying this data to the workforce ill informed decisions can be made. Companies can shape their workspaces around the needs of the talent pool to create the optimal mix of remote, virtual, agile, and office-based working.
If companies do not look through all these lenses to make decisions, they are not seeing the big picture and risk making ill informed decisions.
Using big data to inform decision making
At Stratigens, we believe that to get the whole picture, companies must have:
Data on these six areas
Through at least these 23 data points:
And lastly, technology that interprets the data and gives recommendations based on the whole picture.
Stratigens gives business leaders external data to connect the dots between strategy, location, business continuity and skills. We've done the hard work of analysing thousands of credible data sources so you can answer questions on skills supply, real estate, diversity and market entry. We provide the evidence to enable quicker critical business decisions, revolutionised in their logic and simplicity.
To see a short demo of Stratigens, click here.